Top 5 Beauty Retail Apps in Sweden Q2 2022 Performance

During the second quarter of 2022, the top 5 beauty retail applications in Sweden showed varying trends in downloads, revenue, and active user metrics. Here’s a detailed look at their performance:

Gamla versionen Sephora experienced notable activity in weekly downloads. The app saw a peak of approximately 3.4K downloads in the second week of April, followed by a decline to around 818 downloads by the end of June.

LOOKFANTASTIC: Beauty & Makeup maintained a relatively stable download rate throughout the quarter, with weekly downloads fluctuating between 218 and 469. The app’s weekly active users also remained consistent, hovering around 2.2K, with minor variations.

BEAUTY BAY had a more fluctuating download trend, starting at 133 downloads in late March and dropping to around 21 downloads by the end of June. The weekly active users followed a similar pattern, decreasing from 848 to 681 over the same period.

Lush Fresh Handmade Cosmetics showed minimal download activity, with the highest weekly downloads reaching only 21 in late April. The app did not generate any revenue during this period.

Feelunique: Limitless Beauty had very low download numbers, peaking at 17 downloads in early May. Its active user base remained small but stable, with weekly active users fluctuating slightly around the mid-40s.

Data for these insights comes from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.